Handmade by Juliette

Juliette's natural skincare and candle range already had an established identity, but I was tasked with giving it a fresh new look. The brief was to create something that felt premium, cohesive and botanically inspired — while retaining the handcrafted character that the brand was built on. The solution was smart black card packaging with a botanical illustration at its heart, giving the range an immediate sense of quality and shelf presence. The hand-drawn logo was adjusted to better fit the new design, and a considered choice of typeface and colour palette was carried through across the different product variants — ensuring each item was unmistakably part of the same family. The new packaging has been introduced across the candle and diffuser range, and we are currently working on a new sub-range created for gardeners that will have a subtly different illustration and palette.