Motiv8 Gym

I was tasked with creating a new brand identity for a local gym as part of their development plan – a building refurbishment and period of strong growth called for a brand identity to match their ambitions. The existing look needed replacing with something sleeker, more professional and built to scale with the business. I developed a bold, clean aesthetic centred around a sharp new motif. The rebrand extended to a sub-brand for their Kids Academy offering, requiring a identity that felt connected to the main brand while speaking to a different audience. The deliverables went well beyond a logo. I produced a comprehensive brand asset pack — logo sets, typefaces, imagery and colour palettes for both Motiv8 Studio Gym and Kids Academy — giving the business a solid, consistent foundation to build from. From there the identity was rolled out across building signage, marketing materials, an exhibition stand, website graphics (both static and animated) and social media assets. Flyers and posters were designed as reusable templates, making it straightforward for the team to produce future materials independently.